Overwhelming Amount of Healthcare Data Generated Due To the Covid-19 Pandemic to Boost Demand for Text Analytics
Text analytics, also called text mining, is a method of deriving quality information from textual information. It consists of "the automatic extraction of information from other written sources by manually extracting information from the text. It is a growing trend in business, as many businesses realize the value of using this technology for their benefit. Text analysis can be used for a number of purposes. A business that specializes in selling products has a need to learn how to better target their product to the specific group of people who are interested in that product. A business may also use this data to conduct market research. It can even be useful for an SEO or internet marketing business, because they can tell them which keywords are more effective and where to focus their efforts.
Text analytics, also called text mining, is a method of deriving quality information from textual information. It consists of "the automatic extraction of information from other written sources by manually extracting information from the text. It is a growing trend in business, as many businesses realize the value of using this technology for their benefit. Text analysis can be used for a number of purposes. A business that specializes in selling products has a need to learn how to better target their product to the specific group of people who are interested in that product. A business may also use this data to conduct market research. It can even be useful for an SEO or internet marketing business, because they can tell them which keywords are more effective and where to focus their efforts.
Text analytics is also good for businesses that want to find new niches in their niche and regional markets, because the information they can collect is very broad. Market players are focused on launching text analytics in regional languages to further support businesses and organizations with customer sentiment analysis. For instance, in November 2020, Microsoft added Hindi as the latest language under its text analytics service. Such new services can be used to discover new ways of reaching out to regional audience, which can greatly increase sales. Earlier in July 2020, Microsoft’s Azure cloud platform announced a new iteration of its Text Analytics technology for healthcare in the U.S. With overwhelming amount of healthcare data generated due to the Covid-19 pandemic, launch of such tools is expected to help health care providers, researchers, and companies to extract rich insights and relationships from unstructured medical data.
The problem is that this type of analytics can be very difficult to implement in online business, because of its small size. Text analytics is also great for businesses who have an interest in finding out about trends in the way that people search the internet. These companies can use the information gathered to make changes to their website to improve the way they do business. There is one problem that this type of analytics often faces, and that is the cost.
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