Gin is gaining popularity as one of the ideal cocktails

Gin has long been known as one of the best cocktails.it can also have an extremely bitter or fruity flavor. Gin also comes in two basic styles: dry and sweet. Gin is usually distilled in the same way that vodka is, the only difference being the addition of flavoring, generally with anise seeds, rose hips, licorice, etc. Almost all gins use juniper fruits to add a berry and floral flavor, although some gins make good use of a range of other botanicals including ginger, clove, sage, and others. Gin is made from fermented gin and vermouth, two different parts of gin made from different parts of the plant Equisetum magnifica. Gin is traditionally used in mixes for mixing drinks such as martinis and gin martinis.

Growing urban population is a key factor driving the market growth of the gin. According to the United Nation, the urban population of the world has grown rapidly since 1950, having increased from 751 million to 4.2 billion in 2018. 55 percent of the world’s population were residing in urban areas in 2018. 2050, 68 percent of the world’s population is projected to be urban. Changing demographics coupled with the Strong distribution network across the developing region for distributing liquor is another major propelling the market growth. Increasing consumption of alcohol among both men and women is further projected to boost demand for a white spirit such as gin and vodka.

North America is expected to gain significant growth over the forecast period and this is attributed to the high consumption of alcohol in the region. According to the 2019 National Survey on Drug Use and Health (NSDUH), 85.6 percent of people ages 18 or older reported that they drank alcohol at some point in their lifetime; 69.5 percent reported that they drank in the past year; 54.9 percent reported that they drank in the past month. In 2019, 25.8 percent of people ages 18 or older reported that they engaged in binge drinking.

Key Developments: 

1. In January 2019, Sofitel Mumbai BKC launched a new gin bar, named Jyran Gin Bar, at Jyran – Tandoor Dining and Lounge 

2. In June 2019, Porter’s Gin has launched a new bottle design across its markets featuring an update to the gin’s branding and logo developed by design agency Stranger & Stranger.

3. In December 2019, premium Indian rum brand Wild Tiger Beverages has diversified into the gin segment in travel retail and duty-free with the launch of Gindia Original Craft gin.

4. in December 2019, Radico Khaitan has launched brought Jaisalmer Indian Craft Gin in over 16 countries and select duty-free outlets worldwide.

5. In January 2019, Sazerac has purchased an additional 20% stake in John Distilleries Private (JDPL) from private equity firm Gaja Capital. The stake is valued at around £116m.